Marketing Plan For Coca Cola Essay - 912 Words

Coca Cola has a diverse mixture of products in their portfolio, which includes carbonated soft drinks, juice drinks, water beverages, liquid flavor enhances, sports drinks, teas, coffee drinks, low and no calorie drinks, caffeine free drinks, gluten free drinks, and low sodium drinks (Coca-Cola, 2015). Moreover, their product list consists of 20 different brands, which include: Coke, Fanta, Sprite, Vitaminwater, Powerade, Minute Maid, Simply, and Fuze to name a few. (Schaefer, 2016). Uniquely, Coke has name recognition for many of its brands, if not all. Further, they have built a rapport with retailers, which is to their advantage whenever they want to bring a new product to market. Clearly, their brand name and relationship with retailers will help them when they introduce their new milk, like Coke s Fairlife, and another beverage category they are dabbling in (DeCarlo, 2016). As mentioned, Coca-Cola owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a range of still beverages (Reuters, 2016). Further, these products are available to consumers throughout the world through its network of company-owned or controlled bottling and distribution operations, as well as independent bottling partners, distributors, wholesalers and retailers (Reuters, 2016). Coincidentally, Coke markets, manufactures, and sells beverage concentrates, sometimes referred to as beverage bases, and syrups, including fountain syrupsShow MoreRelatedCoca-Cola: Marketing Plan1634 Words   |  7 PagesCoca-Cola: Marketing Plan Introduction [pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a billion cans of Coca-Cola consumed everyday worldwide, to become the first company to both produce and useRead MoreMarketing Plan For Coca Cola1590 Words   |  7 PagesExecutive Summary Evio is the new product by Coca-Cola, which maintains the good taste of diet coke, and meanwhile, provides great energy for the consumers. Especially, Evio contains much less calories and sugar than diet coke. The new product is especially targeted at young consumers aged 25-40, who pursues a healthy and energetic lifestyle. Evio will be offered in several key markets like the US, Australia and China. In the recent years, the major cause for Coca-Cola’s market decline was that people payRead Morecoca cola marketing plan2976 Words   |  12 Pagesï » ¿ Marketing Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. SWOT analysis 8 VI. Competitor analysis 10 VII. Marketing Strategy 11 VIII. Conclusion 14 IX. Bibliography 15 I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in theRead MoreCoca-Cola Marketing Plan2551 Words   |  11 PagesThe Coca-Cola Company MKT300 October 8, 2008 A. Introduction The Coca-Cola Company is the worlds largest beverage company, operating in over 200 countries with a product line that includes over 2,800 diverse items.   The companys primary responsibility is to develop concentrates, beverage bases and syrups, which are sold to bottling companies that comprise the worlds largest beverage distribution system.   In addition to product development, the Coca-Cola Company is responsible for productRead MoreCoca-cola Marketing Plan4592 Words   |  19 PagesKoch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March 2013 Koch 2 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Company Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 The Four P’s†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Evaluation of Marketing Mix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....13 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCoca Cola Marketing Plan3336 Words   |  14 Pagesï » ¿Live Positively: COCA-COLA COMPANY MARKETING PLAN Coca-Cola Company Marketing Plan Bellevue University Marketing Essentials BUSC335-308H Table of Contents Page 3 Executive Summary 4-5 Mission Statement 6 Demographic Information 7 Target Market 8-9 Current Marketing Efforts 10- Competition 11-12 Internal and External Environments that affect the Corporation 13-15 New Strategies 16-17 Target Market 18 Read MoreMarketing Plan For Coca Cola1044 Words   |  5 PagesMarketing Plan Introduction This paper will discuss marketing plan for Coca-Cola Company. The definition of marketing will be presented along with other elements. Specifically discussed will be the following: definition of marketing, introduction of product/service, situation analysis, marketing strategy, product/service overview, pricing strategy, distribution channels, integrated marketing communications, promotion mix strategy, message strategy, promotion tool #1, promotion tool #2, and promotionRead MoreMarketing Plan of Coca Cola6005 Words   |  25 PagesCoca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers, consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies, 2001-11 13 Table 3 :Brand manufacturers sales of the smoothiesRead MoreCoca Cola Comprehensive Marketing Plan930 Words   |  4 PagesRunning head: COCA-COLA COMPREHENSIVE MARKETING PLAN 1 COCA-COLA COMPREHENSIVE MARKETING PLAN 2 Coca-Cola Comprehensive Marketing Plan Hieu Le Columbia Southern University Coca-Cola Comprehensive Marketing Plan Industry Analysis Coca- Cola is a world largest soft drinks company, which holds approximate 62 percent of the market share. The firm owns most popular brands like Coke, Sprite, Dr. Pepper, and Fants. Additionally, Coca-Cola has added other exotic brands include Powerade and DasaniRead MoreCoca Cola Comprehensive Marketing Plan1134 Words   |  5 PagesRunning head: COCA-COLA COMPREHENSIVE MARKETING PLAN 1 COCA-COLA COMPREHENSIVE MARKETING PLAN 5 Coca-Cola Comprehensive Marketing Plan Hieu Le Columbia Southern University Coca-Cola Comprehensive Marketing Plan Product pricing is the primary justification for value from a customer?s perspective (Perreault, Cannon McCarthy, 2015). Majority times consumers lack a knowledge of the total cost of product that launching into the market. However, those customers may understand

Not So Invincible Teen - 1647 Words

Not-So Invincible Teens After the Homecoming game, the star quarterback, Weston, wants to celebrate after the big win. His best friend told him that he was having a party, so he showered and grabbed some grub from the kitchen. â€Å"Wes, where are you going?† his mom asks. â€Å"Brandon’s.† Weston responds. â€Å"Who’s all going? Will his parents be there? There won’t be alcohol, will there?† asks his mom with a nervous look. â€Å"Mother,† Weston yells â€Å"You’re so annoying just shut up. I’m leaving.† His mother looks at him, with tears in her eyes. Little did Weston know that those were the last words he will ever tell her. He hops into his gray truck and heads over to Brandon’s. Once he arrives, he sees his girlfriend, Lindsey and walks over to her. Weston†¦show more content†¦Ã¢â‚¬Å"Do not do this, I’ll drive. I haven’t drank at all tonight.† Weston rolls his eyes and says , â€Å"Nothing is going to happen to me.† This proved to be wrong as at 2:32 AM, the police are knocking on Weston’s front door. His mom has not slept a wink, just waiting for her son to get home. As she opens the door, she hears the news that her son has passed away in a car wreck due to being intoxicated. For a few minutes, she is in an elusive state. Once she starts to comprehend that her son is really gone, she falls to the ground; her tears flooding the house. Unfortunately, situations like these are not uncommon. In an article called â€Å"Teens Driving Fact and Fatality Statistics† it describes how teens think that they are invincible, but a little under twenty teens die every day due to DUI crashes. This selfish act of drinking and driving could not only kill the driver, but random civilians on the road. Underage drinking does not just involve driving though. While many teens think drinking is harmless fun, it can lead to suspension of extracurriculars, health problems, and possibly death. As high school students, it is fun to get out and join extracurricular activities such as sports and different clubs. When students are drinking though, they are not eligible to participate. This is not uncommon to see in high schools because as stated before, teens think nothing will happen to them. In the newspaper Island’s

Analysis of Four Seasons Business Culture

Question: Discuss about the Analysis of Four Seasons Business Culture. Answer: Introduction: The European culture differs from the culture in North America and France. The ability to consistently offer exceptional services by Four Seasons increased the hotels revenues at an average of 22.6 percent annually since 1996 through 2000(Roger, David, Carin-Isabel, 2003). Exceptional services meant offering personalized, high-quality services that maximized Four Seasons Hotels and Resorts value over the time. Four Seasons had a unique management and team structure whereby compensation was based on service quality, employees attitudes, and property profit. The management of Four Seasons-operated with the principle that, " they should deliver high-quality services with most valuable standards to the customers and at a minimal cost to the Hotel itself. However, the firm felt comfortable of going global to international markets where different business cultures created a new experience. For one to become a manager in the global setting, world citizenship was essential (Moran, Abramson, Moran, 2014). The management required that discipline, compassion, and modesty was significant in knowing customers interest and maintaining professionalism in the international market. High prevailing firm sentiment established a strong association to the business. The success of Four Seasons resulted from longevity employee retention who had a strong allegiance to the Hotel(Roger, David, Carin-Isabel, 2003). The field and corporate staff valued the firm as they did to their families with strict obedience to rules, procedures, traditions, and work ethics. Four seasons approach to global growth committed more efforts to creating diversity and enhancing singularity. The processes needed to launch and open hotel was the same to the local procedures(Roger, David, Carin-Isabel, 2003). The operating standards of Four Seasons have been universal in that the management advocates for providing delicious meals, comfortable rooms, and providing a timely message to the clients. The key value of Four Seasons services is the choice to offer exceptional, personal services that distinguish the Hotel from other Restaurants. Customized services are just an element of success, but not the primary determinant. Hiring employees who are unique in character and skills just like the guests, this resulted to delivering anticipatory, enthusiastic, and intelligent services. Service culture was core as the firm put all beliefs into practice. Intellectual empathy while treating guests was highly emphasized, famously termed "The Golden Rule." This rule was highly acknowledged in all cities, towns, and villages all over the globe. The human resources of Four Seasons treated guests with close attention just the same way they would have wished to get dealt with by others. However, working in the international arena needed cultural adjustment by a manager to cope with that nation's business culture. This is because management of different cultural perceptions could be problematic for Four Seasons (Gunlu, Aksarayli, ?ahin Perin, 2010). For instance, North Americans operating in France. Valuing human relationships and interrelationships were key. Communication and conflict resolution was promoted in the hotel through horizontal communication approach. Employees, managers, and supervisors respected superiors and this cultivated sensitivity and success. Four Seasons aimed at providing friendly customer services with sensitivity and dedication to enhancing quality guests services. Understanding different country cultures on business especially in France made the firm excel and sustained competitiveness in the industry (Clerides, Nearchou, Pashardes, 2008). The Seven Four Season's customers service cultures comprised of a smile, eye contact, recognition, voice, informed, cleanliness, and caring for every guest. References Clerides, S., Nearchou, P., Pashardes, P. (2008). Intermediaries as quality assessors: Tour operators in the travel industry.International Journal of Industrial Organization,26(1), 372-392. Moran, R. T., Abramson, N. R., Moran, S. V. (2014).Managing cultural differences. Routledge. Gunlu, E., Aksarayli, M., ?ahin Perin, N. (2010). Job satisfaction and organizational commitment of hotel managers in Turkey.International Journal of Contemporary Hospitality Management,22(5), 693-717. Roger, H., David, B., Carin-Isabel, K. (2003). Four Seasons Goes to Paris: 53 Properties, 24 Countries, I Philosophy". Paris: Harvard Business School.